Management Development Program

Management Development Program (MDP) - Skills Enhancements for Effective Sales Professional in today' competitive era
Date : 17-18 Feb 2012 (Friday and Saturday)
Venue: Jaipuria Institute of Management, Jaipur
Program Coordinator: Dr Narendra Sharma
Key Resource Persons: Dr Arvind Kalia, National Marketing Head, Rajasthan Patrika Group
Contact : 9414100233, brand@in.com to participate in the same.
For Whom: Junior and Midle level sales professional, Frsh MBA (Marketing) , MBA students (with Marketing) , Faculty Members (Marketing) and Sales Consultants

Parle Agro Industry visit and guest lecture

In partial fulfillment of completion of course Sales and Distribution of Jaipuria Institute of Management, the students went to Parle Agro company office & warehouse yesterday with me for guest lecture and industry visit. Mr Nitin Mathur, Regional Head of the company guided and delivered his lectures in areas of “Distribution management”. He discussed on following topics:
1) Different distribution structures in Indian FMCG industry and Parle Agro
2) Different distribution stakeholders of Parle Agro in Rajasthan
3) Market channel design strategies for Parle Agro’ Beverages, Water and Food divisions in Rajasthan
4) Dividing the market at Macro and Micro levels for all three divisions of Parle Agro and creating areas/ beats and then targeting those levels
5) C&F, Distributor, wholesaler, Stockist, Superstockist, Retailer concept and their involvement in different structures of Parle and other FMCG companies in India
6) Call back “Expiry date stock” from retailer and its financial & physical treatment and grievance handling with retailer and manufacturing franchising.
7) Display hiring and management at Retailer’ point.
8) Point of Purchase (POP) material
9) Use of Marketing media for help of Sales Management at Regional level of Rajasthan and issues in this and Practical difference between Sales and Marketing.
10) Distribution management of traditional companies (so called “Lala Companies”) like Hamdard, Baiydyanath and their limitations for growth aspects.

Metro Train in all Cities for more than 20 lacs populations

Today, Central Govt Minister Kamal Nath declared that all cities in India with population more than 20 lacs will be provided Metro train. It will begin a new chapter in Indian Public Transportation system. Ministers and bureaucrats will find ways to mint money also , it is flip side of it. Petrol prices will also be in control be this effect in years to come.

One more initiative is needed, all cities needs to have Cycle-tracks as well to reduce the burden of fiscal deficit due to subsidy to oil companies. Pollution level will come down. Citizen will be more healthy. Govt expenditure on health services will also reduced. Lifestyle diseases will be reduced!

Dr Narendra Sharma

Distributing UP into four states will be good decision for UP and its residents !

It has been seen that in era of development and growth, It becomes quite difficult to manage big states and it is proven all over the world. Within India also, UP a biggest state (population wise) is not able to compete with Maharashtra, Gujrat, Andhra Pradesh despite rich natural resources, great heritage value etc. The reason behind is of course lack of good governance but handling such big population by single chief minister and its administrative power is not at all justice for the state and that too in an era where decentralization is key to success everwhere. Moreover, Long Hierarchy increases various risk in affairs of good governance.

I will write more on topic soon.

Dr Narendra Sharma